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Time
Few entrepreneurs have focused more sharply on the needs of older Americans than Alexis Abramson, president of Mature Mart in Atlanta, Ga. Abramson, who holds a master's degree in gerontology, offers 20,000 products, from elastic shoelaces that stay tied to easy-clasp cutlery, and markets the lines through outlets that include the company's website. Abramson has also been branching into consulting ventures that advise such clients as hotels and insurance companies on how to market to seniors. Says she: "The mature market has high discretionary income, experience and wisdom in purchasing and doesn't want to be taken advantage of or put out to pasture."
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