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As a consultant to industry, Alexis Abramson, Ph.D. is frequently called upon to help make products and services “mature/boomer-friendly,” employees more sensitive to the needs of mature Americans and marketing/advertising messages palatable to mature and baby boomer consumers. Abramson has a keen passion and innovative insight into the trends of the aging population, both domestically and abroad. “Doctor Alexis” has tremendous experience and vision that allows her to fully understand the complex, yet dynamic, mature population -- consequently empowering her to disseminate critical information, which will influence the media, corporate and aging industries to create positive change for businesses and consumers alike. The following is a partial list of clients for whom Abramson has provided consulting services, and basic details on the work undertaken for each client. If you would like to contact “Doctor Alexis” about her consulting services please email her at info@doctoralexis.com.
Century 21
Developed the CENTURY 21 MatureMovesprogram for the CENTURY 21 Real Estate Corporation. The CENTURY 21 MatureMoves program was designed especially for agents who are targeting baby boomer and mature buyers. Abramson designed the program and trained CENTURY 21® ‘Mature Moves Professionals’ to understand the psychological, physical and physiological needs of boomer/mature adults and become specialists in finding the right type of housing to meet those needs. “Doctor Alexis” implemented and launched the program at the CENTURY 21 annual conference and served as the keynote speaker for that conference and many others. |
As the spokesperson for launch of the Duracell EasyTab hearing aid battery, Abramson was featured in numerous satellite media tours and video news releases discussing the topics of design and gadgets for boomers/seniors. She also worked with Duracell executives and their PR team on an ongoing basis to identify innovative, unique positioning specifically designed to showcase the benefits of the Duracell EasyTab battery for the mature population and their caregivers. |
“Doctor Alexis” strategized with the marketing department to develop original concepts in an effort to help Subway capitalize on the growing baby boomer demographic. She examined all marketing and advertising materials and suggested changes that would enhance the acceptance by this growing market. Reviewed foods items and indicated foods and portion sizes that were “boomer-friendly” in terms of the physiological changes that occur with aging. Conducted numerous all day training seminars in an effort to educate district managers and franchisees about the specific needs of the mature market segment. |
Abramson has consulted with AARP on numerous projects over the past two decades. Her responsibilities with AARP have included writing and implementing a detailed strategic plan for the AARP seal of approval, conducting weekly (sometimes daily) online chats regarding various aging issues, and consulting on product selection and distribution for their portfolio. |
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Doctor Alexis designed and implemented the product selection and format for their website. Served as a consultant and columnist for Foundation publications on issues ranging from “boomer-friendly” products to living with arthritis. Abramson conducted seminars in-house (and on their behalf externally) discussing how to deal with family members suffering from arthritis and arthritis related issues. |
Abramson assisted in creating marketing/advertising pieces and chose a specific product line that would effectively appeal to the 50+ market. She spent extensive time with the executive team clarifying the needs of this market and assisted in repositioning their brand and specific product-lines to capture the baby boomer adult segment of the population. |
Delta Airlines
Doctor Alexis strategized with Delta’s marketing and branding team on the development of the Delta frequent flyer program for mature adults. Abramson helped produce a business plan and marketing/advertising collateral related to the program and played a very active role in the launch of the initiative. She served as the “mature program” spokesperson by disseminating vital information to the community, consumers and media. |
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