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"This presentation opened up our eyes to the tremendous buying and decision making power that lies within the 50+ female population. After listening we went back to the drawing board and revised our marketing plan! "
Editor and Chief
Working Woman Magazine
Why are marketers obsessed with youth when women between 50 and 70 are the golden bull's-eye of target marketing? This group is more educated, active and affluent than any preceding generation of women. There is a significant convergence between women and Baby Boomers. Baby Boomers (those born between 1946 and 1964) make up, at almost 80 million, the largest generational demographic today. Among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions. In the next decade, women will control two-thirds of the consumer wealth in the United States. These women are not a niche market -- they are the market for companies savvy enough to understand their life transitions, their needs and perceptions and their deep-seated hopes and fears. This presentation teaches listeners how to cultivate brands that resonate and connect with boomer women who in turn will offer these companies their trust, loyalty and their incredible purchasing power.
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