"The Business of Aging"

"If you're thinking about starting a company or creating a new product or service for the boomer and mature market Doctor Alexis will teach you all the secrets you need to know!"

Joel Namath
Senior Partner
Mercer Management

 

Baby boomers are the fastest-growing consumer market and our rapidly aging society offers many new opportunities in the business sector. Baby boomers earn more than $2 trillion in annual income, have annual discretionary spending of $750 billion, represent 50% of all discretionary spending power and have 2.5 times the per capita discretionary spending power of average younger households. There is a tremendous need for new products and services to be created which will cater toward this segment of our population. It is also critical that current offerings be properly adapted to fit the needs and wants of this burgeoning segment of our population. This presentation explores the many aspects of the dynamic relationship between the “Graying of America” and the opportunities to start new businesses and/or adjust current offerings to support the vast demands of boomer consumers. This presentation provides the audience with tremendous insight and ideas about what specific industries, products and services will resonate with this burgeoning market over the next several decades.

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