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"This outstanding presentation enlightens and gets audiences thinking by discussing and dispelling the top 12 myths about marketing to the 50+ population!"
Van Davis
President and CEO
Century 21 Real Estate Corporation
Only 10% of advertising is targeted toward the 50+ age group. The language, situations and humor in advertising is often not relevant to this age group. Unfortunately, the few marketing efforts that are directed toward the 50+ all too often miss the mark by relying on outmoded attitudes that reflect not the boomers - but their parents' generation.
As more and more baby boomers move into their 50's…
- Is your company well positioned to keep or capture their business?
- Would tweaking your product or extending your product offerings improve your prospects?
- Are your competitors doing a better job of selling or advertising to boomers?
- Are you just assuming your current advertising will spill over to the 50+?
- Are boomers actually aware of your advertising? Does your media plan ignore anyone over 48?
- Is your advertising message relevant to boomers?
- Do consumers find your advertising patronizing or off-putting?
If you answered yes to any of the above questions - this presentation will empower your organization by helping you "debunk" the erroneous myths surrounding marketing to the 50+ population.
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