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"Missing out on this presentation means missing out on the opportunity to learn how to target (and capture!) part of the 50+ population's annual discretionary spending of over $750 billion. "
Marketing Director
Harry & David
Every eight seconds someone in the United States turns 50. Baby boomers and mature adults control 50% of discretionary spending and over 77% of the country's assets. These statistics make the 50+ population a very lucrative and growing niche. This presentation discusses the expectations, demands and spending patterns of mature adults and their purchasing and consumption habits with respect to products and services. The presentation takes a close look at the buying patterns and preferred market place of both the upscale baby boomer (50-64) and the upscale mature adult (65+). The seminar also discusses "Trigger Hot Buttons" for baby boomers and mature adults, unique marketing and sales strategies and proper messaging for this niche market.
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