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"If you think your organizations product, service or message needs to be more "mature-friendly" - this presentation is perfect for you and your employees!"
Darlene Gudea
Editor and Publisher
Builder Magazine
It is critical that your company be "boomer and mature-friendly" so that the 50+ population will be interested and drawn to purchase the products or services you are offering. The term "mature-friendly" describes a product, service or message that contains all of the components necessary to make it easier for a boomer or mature adult to utilize, understand and operate.
- Do your collaterals include the language and semantics frequently used by the 50+ population?
- Does your website contain the elements that are essential for mature adults who have low vision or are hard of hearing?
- Do your employees know how to speak to customers with a "mature-sensitive" approach?
- Is your work environment, online presence, sales techniques and standard language “mature-friendly”?
This presentation offers invaluable information to help organizations reach boomers and mature adults in a manner that is germane to their generations. The implementation of these efforts will enhance 50+ customer satisfaction and increase your organizations bottom line!
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