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"During this high energy presentation Doctor Alexis will help you understand what it takes to get the 50+ population to not only listen - but take immediate action when they hear your companies' message!"
Mark Leckie
President, Duracell and Braun
The Procter & Gamble Company
Nearly 80 million so-called “baby boomers” were born between 1946 and 1964. Every 8 seconds someone in this country turns 50 years old. More than one million Americans are expected to be 100 or older by 2050. Even better, boomers are expected to exercise $3 trillion in “spending muscle” over the next few years as more of them enter their prime-time earning years, 45 to 54. Baby boomers and mature adults control 50% of discretionary spending and over 77% of the country's assets. Best of all, this aggressive, independent, rock-and-roll generation is hardly ready to turn "senior." Every life stage offers new marketing opportunities, needs and motivations. Not only are the boomers where the money is, research shows they're prepared to spend it. For most people, the years between 50 and 59 represent a decade of change. Kids grow up and leave home, more money is available for travel and luxury goods, houses are traded in for condos and retirement sites beckon. Spending habits change accordingly. This presentation teaches you how to capture this lucrative segment of our population and gives sound advice as to how corporations and individuals can not only attract but retain 50+ consumers.
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