Dr. Alexis Blog
Trends: Personal Identity Theft
According to the FTC’s “Consumer Sentinel Network Data Book,” the most common categories for fraud complaints last year were imposter scams, debt collection and identity theft. Credit card fraud was most prevalent in identity...
Seniors Lose 3B Annually Due to Scams
Seniors lose an estimated $2.9 billion annually from financial exploitation, according to the Senate Special Committee on Aging. Impersonating the IRS was the No. 1 scam targeting seniors in 2018. More than 1,500 seniors across the country...
Be in The Know: Helpful Security Terms
The better consumers understand identity theft, the more equipped they are to protect themselves. The identity theft glossary below is regularly updated to include the most recent identity theft terms that are in the news.
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BEWARE: Romance Scams
Millions of people turn to online dating apps or social networking sites to meet someone. But instead of finding romance, many find a scammer trying to trick them into sending money. Read about the stories...
Generational Differences In The Workplace – Opportunity or Challenge?
There's no doubt that our generational differences can make us stronger - if we simply work together. Creating a supportive workplace environment - across generations - can sometimes prove to be a difficult task.
Stereotyping...
Please stop ignoring the $15T 50+ market
There are far more older adults alive right now than in all of human history combined. George Burns was once quoted as saying, “If you live to be one hundred, you've got it made. Very...
Boomer Consumer Part 3: Buying Habits of Baby Boomers
From their home to their health, baby boomers exhibit vastly different behaviors and habits than any other segment of the population. This cohort, born between 1946 and 1964, is the wealthiest generation. In fact, recent...
Boomer Consumer Part 2: Characteristics, Values, and Motivations
Although they are certainly not a homogeneous group - baby boomers characteristics, values and motivations tend to be very different from other generations. This rock and roll generation has been a major force for social...
Boomer Consumer Part 1: Size and Market Potential
By 2020 the median age in the United States will be approximately 38 years old. That number will steadily increase to 40 years of age by 2030, when it is expected to plateau. Furthermore, by...
