Gen "G" - The Growth Generation

Mid-lifers, the 45-65 age cohort, will be over 80M in size for the next few decades reaching more than 96M by 2050. The Generation of Growth™ is not only the largest cohort – they also have the most disposable income! In fact, for the past 30 years those aged 45 – 65 have outspent all other age segments and there is no question that this trend will continue for the foreseeable future. In addition, approximately $12 – 15T has already been inherited by the Gen “G” population allowing their spending potential to grow exponentially.

  • This book discusses why Gen “G” is the age group that is your organizations real “sweet spot” for the greatest return on investment.
  • Showcases innovative ways your company should position your products and services to attract the 45-65 year old consumer.
  • Describes where the Gen “G” cohort spends most of their professional life, leisure time and disposable income.
  • Provides the reader with compelling lifestage/lifestyle consumer insights about mid-lifersthat will create a roadmap for your team to follow.
  • Details how your organization can adjust your business development, sales and marketing strategies to meet this segments wants, needs and desires.
  • Discusses powerful real-world examples from organizations that have seen great success by focusing their outreach efforts toward the Gen “G” customer.

                                                                                                                                                                                                         (Available Fall 2020)


For the first time in history, we now have five generations working alongside each other — the silent generation (born 1928-45), baby boomers (born 1946-64), generation X (born 1965-80), generation Y/millennials (born 1981-96) and Gen Z (born 1995 and 2015). There is no doubt that this multi-generational workforce is presenting significant challenges to leadership and communication in the workplace.

The differences between each generation are often quite significant in a business environment. For example, when it comes to making decisions, members of the silent generation and baby boomers normally take a more collaborative approach, often seeking buy-in for a given course of action prior to deciding. On the other hand, younger employees tend to embrace more risk, and make faster decisions with less suggestions/opinions.

  • This book clarifies how organizations can stay competitive by embracing both a young and aging workforce without incurring significant knowledge loss.
  • Teaches organizations how to leverage the sheer size and power of 5 distinct generations in the workplace.
  • Takes an in-depth look at both the generational differences, and similarities, between these various cohorts.
  • Gives tangible, research-based advice on how to attract, retain and unite a multi-generational workforce.
  • Speaks to multi-generational differences that relate to both hiring practices and customer relations.
  • Showcases how companies can gain a high return on investment from multi-generational sensitivity training.

                                                                                                                                                                                                    (Available Fall 2020)

The Ultimate Caregiver

There are over 44 million unpaid caregivers in the United States, 10 million of whom are millennials — almost 133 million people in the U.S. have one or more chronic condition and by 2020 this number is expected to increase to 157 million Americans. Over one in three U.S. households is involved in caring for a relative or friend aged 55 or older. Many caregivers are caught between the needs of their young families and the daunting task of caring for their older relatives. Watching a loved one grow old is filled with emotional upheaval, when you compound that with other stresses —rush-hour traffic, deadlines, sick children, dirty laundry—caregivers are often left holding the bag. They feel a pressure to be all things to all people, often ending up as the martyr and giving themselves the short end of the stick.


  • This informative, yet uplifting, book suggests ways readers can juggle their various caregiving responsibilities.
  • Gives sound tools to help them let go of their feelings of guilt.
  • Discusses practical ways to get family members to help with caregiving demands.
  • Shares the best ways to avoid butting heads with aging loved ones by fostering their independence.
  • Overviews how being the “CEO of Your Own Caregiving” can allow the reader to juggle both giving care and a career.

The Four Keys to Longevity

At the turn of the 19th century the average life span was 50 – now we are expected to live to 80 years and beyond! So what do our 30 Bonus Years™ look like? How will we take advantage of them? What does research tell us that will allow us to live as healthy, happy, wealthy and wise as possible during this new life stage we’ve been “gifted?”


  • This detailed book highlights proprietary research revealing many of the cutting-edge health and wellness trends that will transform our lives over the next decade.
  • Takes an in-depth look at each of the four keys to longevity – body, mind, social and financial.
  • Details a proactive approach toward aging that can add both quality and quantity to ones years.
  • Provides solid direction audience members can employ to create a more purpose driven second half of life.


For more immediate requests, please call (877) 895-3680

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