Please stop ignoring the $15T 50+ market
There are far more older adults alive right now than in all of human history combined. George Burns was once quoted as saying, “If you live to be one hundred, you’ve got it made. Very few people die past that age.” The times are certainly changing and due, in...
Generational Differences In The Workplace – Opportunity or Challenge?
There’s no doubt that our generational differences can make us stronger – if we simply work together. Reciprocal mentoring (a relationship structure that harnesses the power of mentoring into a mutually beneficial relationship where each participant takes...
Millennials Are The Changing Face Of American Caregivers
The cycle of young and old ensures that today’s caregivers will need a caregiver themselves at some point in their lives. If we were asked to imagine a typical caregiver looking after the needs of a sick or an aging person, most of us would picture a man or a woman in...
Boomer Consumer Part 1: Size and Market Potential
By 2020 the median age in the United States will be approximately 38 years old. That number will steadily increase to 40 years of age by 2030, when it is expected to plateau. Furthermore, by 2030 one out of every five people in the United States will be over 65 years...
Recent Comments