Please stop ignoring the $15T 50+ market
There are far more older adults alive right now than in all of human history combined. George Burns was once quoted as saying, “If you live to be one hundred, you’ve got it made. Very few people die past that age.” The times are certainly changing and due, in...
Boomer Consumer Part 3: Buying Habits of Baby Boomers
From their home to their health, baby boomers exhibit vastly different behaviors and habits than any other segment of the population. This cohort, born between 1946 and 1964, is the wealthiest generation. In fact, recent statistics indicate that they currently control...
Boomer Consumer Part 2: Characteristics, Values, and Motivations
Although they are certainly not a homogeneous group – baby boomers characteristics, values and motivations tend to be very different from other generations. This rock and roll generation has been a major force for social change in the United States. Their epic...
Boomer Consumer Part 1: Size and Market Potential
By 2020 the median age in the United States will be approximately 38 years old. That number will steadily increase to 40 years of age by 2030, when it is expected to plateau. Furthermore, by 2030 one out of every five people in the United States will be over 65 years...
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