Boomer Consumer Part 3: Buying Habits of Baby Boomers
From their home to their health, baby boomers exhibit vastly different behaviors and habits than any other segment of the population. This cohort, born between 1946 and 1964, is the wealthiest generation. In fact, recent statistics indicate that they currently control...
Q&A w/Dr. A: Menopause and Exercise
Why is exercise important to emotional and physical health during perimenopause and menopause? Menopause can be a difficult time in a woman’s life both emotionally and physically. Emotionally, women must face the fact that they are no longer fertile. For some women...
Boomer Consumer Part 2: Characteristics, Values, and Motivations
Although they are certainly not a homogeneous group – baby boomers characteristics, values and motivations tend to be very different from other generations. This rock and roll generation has been a major force for social change in the United States. Their epic...
Boomer Consumer Part 1: Size and Market Potential
By 2020 the median age in the United States will be approximately 38 years old. That number will steadily increase to 40 years of age by 2030, when it is expected to plateau. Furthermore, by 2030 one out of every five people in the United States will be over 65 years...
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