As a consultant to industry, Alexis Abramson, PhD is frequently called upon to help make products and services multi-generationally friendly, employees more sensitive to the needs of all Americans and marketing/advertising messages palatable to a variety of consumers. Dr. Abramson has a keen passion and innovative insights into population trends, both domestically and abroad. Her experience and vision allows her to fully understand the complex, yet dynamic, “multi-gen” population — consequently empowering Dr. Abramson to disseminate critical information, which will influence the media, corporate and non-profit industries to create positive change for businesses and consumers alike. The following case studies, provide the basic details on the consulting work undertaken for each B2B partner. To reach Dr. Abramson please contact us via email or call us at (877) 895-3680.
Humana Walmart-Preferred Rx Plan (PDP)
Dr. Abramson strategized with the Delta™ Airlines marketing and branding team on the development of the Delta frequent flyer program for mature adults. Helped produce a business plan and marketing/advertising collateral related to the program and played a very active role in the launch of the initiative. Dr. Abramson served as the mature program spokesperson by disseminating vital information to the community, consumers and media.
Dr. Abramson served as the 3rd party expert 50+ Spokesperson for the company. Responsibilities included being featured in extensive internet/satellite media tours, in-depth social media outreach, created ongoing white papers, video taped Q&A and tips, provided quotes for news releases discussing the designated topic and the impact this program has on caregivers, boomers and seniors, etc. Featured as the lead aging expert in an ongoing Philips sponsored PSA dedicated to creating 50+ friendly enivronments in cities around the country.
Helped develop, launch, implement and promote the BMO enCircle® caregiving program. BMO enCircle is a unique resource designed to help navigate the complex financial, legal and health decisions involved in creating an elder care plan for an aging loved one, or for those who are planning ahead for their own financial well-being. As the primary spokesperson for the program Dr. Abramson provides newsletter articles, “Dr. Alexis” Q&A, ongoing white papers, caregiving video series, eldercare resource guide, internal/external presentations and serves on the BMO enCircle Board of Advisors. She also spent 9 years traveling throughout the Canadian and US markets giving BMO sponsored presentations about caregiving, longevity and retirement to their clients and prospects.