Alexis Abramson, Ph.D. is a generational expert, a ‘trendspotter’ for those over 50, and the global authority on the boomer consumer. She is an inspiring speaker, blogger, corporate consultant, successful author, and award-winning entrepreneur and journalist. Her commitment to multi-generations, baby boomers and mature adults has been featured in many national publications, including TIME, Forbes, Wall Street Journal, Entrepreneur and People. Dr. Abramson is an Emmy and Gracie award-winning journalist who has appeared frequently as an on-air expert gerontologist for NBC’s Today show, CNN, CBS, FOX, MSNBC and numerous other media outlets. In additon to her own popular blog, Dr. Alexis is a featured generational expert for many top tier websites including ThriveGlobal, Sharecare and Caregiving.com. She is highly-sought after as a keynote speaker at industry conferences, bringing awareness of the intergenerational dynamic between millennials, baby boomers and mature adults to Fortune 100/500 corporations, consumers, government agencies, and non-profits.
As a proven generational expert, Abramson is frequently retained to help organizations make products and services accessible and user-friendly across generations. Dr. Abramson works closely with business development and marketing teams as they create strategic plans and develop target rich collaterals geared toward cross generational population segments. In addition, she instructs employees on how to be more sensitive to the needs of each generational cohort. Dr. Abramson has worked closely with many major organizations, including Duracell, Arthritis Foundation, Sanofi, L’Oreal Paris, Philips, Harvard, BMO Private Bank, Siemens, COMCAST, Beltone, SCI, Kroger, AAA, Northwestern Mutual, Hearing Life, Proctor & Gamble, Century 21, Humana, AIG, Subway, Genworth, Kimberly-Clark, Walmart, AARP and many more.
As a generational expert, her dedication to millennials, baby boomers and mature adults has won Dr. Abramson a number of professional accolades, including Working Woman Magazine’s General Entrepreneurial Excellence Award, Atlanta Small Business’ Person of the Year Award, 40 Under 40 Award, American Society of Aging’s Outstanding Business Award, and many others. Dr. Abramson received her Doctorate in Gerontology from the prestigious University of Southern California’s Davis School of Gerontology.
What is a generational expert?
A generational expert is a professional who understands the differences between Baby Boomers (born 1945-1964), Generation Xers (born 1965-1980) and Gen Yers also called Millennials (born 1981-2000) and how they can live, and most importantly, work together successfully without name-calling or bloodshed.
Our generations and the gaps that separate them are in constant flux, what worked last year probably won’t work today. Anybody still using their VCR? What seemed like a perfect solution yesterday is the source of tomorrow’s problem. You really need to get all those home movies put on disc! …
The potential for collision, conflict and confusion between the generations has never been greater and the chasm is growing wider every day we ignore the problem – as a leading generational expert Dr. Alexis can help you figure out how to handle all of these multigenerartional issues..
Unwilling to accept standard, by-the-book generalizations, Dr. Alexis tackles the generational challenges, myths and misunderstandings head on. she demonstrates to audiences, through her own experience, in depth research and program customization, that all generations have differences and strengths that go beyond mere age and appearance.
You may think you are a generational expert, but the Baby Boomers, Generation X’ers and Millennials are carving out new territory as they evolve. Now comes the latest twist — the arrival of Generation Z in the workplace and marketplace. Just when you think you’ve bridged all the gaps, it’s time to learn about what happens when generations continue to collide
Gernerational expert Dr. Alexis delivers an energizing, fresh, and funny update on the myriad of Generations that will help you identify the gaps creating mayhem in your workplace and marketplace, apply smart solutions to help you navigate multigenerational minefields, and ultimately, look at the generations in a whole new way.
How can a generational expert help my business?
For the first time in history, we now have four generations working alongside each other — the Silent Generaton (born 1928-45), Baby Boomers (born 1946-64), Generation X (born 1965-80), and Generation Y/Millennials (born 1981-96) — all adding significant challenges to leadership and communication in the workplace.
The differences in each generation are often quite significant in a business environment. For example, when it comes to making decisions, members of the Silent Generation and Baby Boomers tend to take a more collaborative approach, often seeking buy-in for a given course of action prior to deciding. On the other hand, younger employees seem to embrace more risk, and make faster decisions with less suggestions/opinions.
What happened to company loyalty, work ethic, manners and attitudes? Are employees staying past their prime; the corporate ladder has crumbled; college grads have job titles that sound like something out of a science fiction movie and have nothing to do with their actual job and nobody talks on the phone anymore.
The global marketplace has become a myriad of different generations. What people want from an employer; their expectations of corporate benefits, organizational culture and motivation to do what’s best for business differs from generation to generation. Your challenge is to figure out how to communicate successfully with the individual generations to achieve financial success, personal growth and enriched company morale.
Dr. Abramson, a world renowned generational expert, can help clarify how your organization can stay competitive while dealing with the opportunities and challenges of both a young and aging workforce without incurring significant knowledge loss. To reach Dr. Abramson, the leading generational expert, please contact us via email or call us at (877) 895-3680.