Dr. Alexis Abramson has captivated audiences worldwide with an in-depth look at the world’s aging population and its profound social, business and lifestyle implications. See below for her current keynote presentation offerings and some sample speaking reels. Dr. Alexis Abramson is an inspiring speaker, corporate consultant, successful author and award-winning entrepreneur and journalist. Her expertise on boomers, caregivers and mature adults has been featured in many national publications including TIME, Forbes, Wall Street Journal, Entrepreneur and People magazines. Doctor Alexis is an Emmy and Gracie award-winning journalist who has appeared, in addition to many other media outlets, as an on-air expert Gerontologist for NBC’s Today show and Weekend Today. She is also highly sought after as a keynote speaker at conferences, focusing on critical baby boomer, caregiver and mature adult issues relevant to corporations, consumers, government agencies and nonprofit groups. Her engaging presentations provide innovative insight to reach and understand this exploding demographic and to improve their quality of life. To reach Dr. Abramson please contact us via email or call us at (877) 895-3680.
Are You Ready for the 30 Bonus Years™?
“Dr. Alexis provided incredible insight and enlightened our customers about what to expect during the longevity bonus years they are now experiencing.”
Director of Marketing
Hearing Life/ Total Hearing Care
At the turn of the 19th century the average life span was 47 – now we are expected to live (on average) to 80 years and beyond! So what do those 30 Bonus Years look like? How will we take advantage of them? What does research tell us that will allow us to live as healthy, happy, wealthy and wise as possible during this new life stage we’ve been “gifted?”
During this presentation Dr. Abramson focuses on longevity and highlights her proprietary research revealing many of the cutting edge trends the 50+ can expect will transform their lives over the next decade. Regardless of your age, the 30 Bonus Years™ speech will help you as you prepare to live life to the fullest!
Capturing the Boomer Consumer
“During this high energy presentation Doctor Alexis will help you understand what it takes to get the 50+ population to not only listen – but take immediate action when they hear your companies’ message!”
President, Duracell and Braun
The Procter & Gamble Company
Nearly 80 million so-called “baby boomers” were born between 1946 and 1964. Every 8 seconds someone in this country turns 50 years old. More than one million Americans are expected to be 100 or older by 2050. Even better, boomers are expected to exercise $3 trillion in “spending muscle” over the next few years as more of them enter their prime-time earning years, 45 to 54. Baby boomers and mature adults control 50% of discretionary spending and over 77% of the country’s assets. Best of all, this aggressive, independent, rock-and-roll generation is hardly ready to turn “senior.” Every life stage offers new marketing opportunities, needs and motivations. Not only are the boomers where the money is, research shows they’re prepared to spend it. For most people, the years between 50 and 59 represent a decade of change. Kids grow up and leave home, more money is available for travel and luxury goods, houses are traded in for condos and retirement sites beckon. Spending habits change accordingly. This presentation teaches you how to capture this lucrative segment of our population and gives sound advice as to how corporations and individuals can not only attractbut retain 50+ consumers.
Caring for the Caregiver
“If you or someone you know is currently a caregiver you can’t afford to miss this incredibly insightful and information packed presentation.”
SVP and Head of Trust and Estate Services
Bank of Montreal
There are over 44 million caregivers in the United States — almost 100 million people in the U.S. have one or more chronic condition and over the next twenty-five years this number is expected to increase to 134 million Americans. Nearly one in four U.S. households is involved in caring for a relative or friend aged 50 or older. Many caregivers are caught between the needs of their young families and the daunting task of caring for their elderly relatives. Watching a loved one grow old is filled with emotional upheaval, and when you compound that with other stresses—rush-hour traffic, deadlines, sick children, dirty laundry—caregivers are often left holding the bag. They feel a pressure to be all things to all people, often ending up as the martyr and giving themselves the short end of the stick. This witty presentation offers solutions by answering the seven key questions that a caregiver must face:
- How can I juggle my various responsibilities?
- Why do I feel so guilty?
- How can I get family members to help?
- How can I avoid butting heads with my parent?
- How can I foster my parent’s independence?
- How can I cope with caregiving and a career?
- Will I ever get my life back?
Is Your Product, Service or Message Boomer and Mature-Friendly?
“If you think your organizations product, service or message needs to be more “mature-friendly” – this presentation is perfect for you and your employees!”
Editor and Publisher
It is critical that your company be “boomer and mature-friendly” so that the 50+ population will be interested and drawn to purchase the products or services you are offering. The term “mature-friendly” describes a product, service or message that contains all of the components necessary to make it easier for a boomer or mature adult to utilize, understand and operate.
- Do your collaterals include the language and semantics frequently used by the 50+ population?
- Does your website contain the elements that are essential for mature adults who have low vision or are hard of hearing?
- Do your employees know how to speak to customers with a “mature-sensitive” approach?
- Is your work environment, online presence, sales techniques and standard language “mature-friendly”?
This presentation offers invaluable information to help organizations reach boomers and mature adults in a manner that is germane to their generations. The implementation of these efforts will enhance 50+ customer satisfaction and increase your organizations bottom line!
The Business of Aging
“If you’re thinking about starting a company or creating a new product or service for the boomer and mature market Doctor Alexis will teach you all the secrets you need to know!”
Baby boomers are the fastest-growing consumer market and our rapidly aging society offers many new opportunities in the business sector. Baby boomers earn more than $2 trillion in annual income, have annual discretionary spending of $750 billion, represent 50% of all discretionary spending power and have 2.5 times the per capita discretionary spending power of average younger households. There is a tremendous need for new products and services to be created which will cater toward this segment of our population. It is also critical that current offerings be properly adapted to fit the needs and wants of this burgeoning segment of our population. This presentation explores the many aspects of the dynamic relationship between the “Graying of America” and the opportunities to start new businesses and/or adjust current offerings to support the vast demands of boomer consumers. This presentation provides the audience with tremendous insight and ideas about what specific industries, products and services will resonate with this burgeoning market over the next several decades.
Hot Buttons for Reaching Upscale Mature Adults
“Missing out on this presentation means missing out on the opportunity to learn how to target (and capture!) part of the 50+ population’s annual spending of over $3 trillion.”
Harry & David
Every eight seconds someone in the United States turns 50. Baby boomers and mature adults control 50% of discretionary spending and over 77% of the country’s assets. These statistics make the 50+ population a very lucrative and growing niche. This presentation discusses the expectations, demands and spending patterns of mature adults and their purchasing and consumption habits with respect to products and services. The presentation takes a close look at the buying patterns and preferred market place of both the upscale baby boomer (50-64) and the upscale mature adult (65+). The seminar also discusses “Trigger Hot Buttons” for baby boomers and mature adults, unique marketing and sales strategies and proper messaging for this niche market.
The Effects of Gender, Race and Class on our Aging Society
“This ground breaking presentation will give you insight as to what changes need to be made within your community or organization to create offerings that will adapt to a diverse aging population.”
Professor of Gerontology and Sociology
University of Southern California
Our population is aging – but in a new and dynamic way. As the United States grows increasingly diverse, the mature population is becoming more racially and ethnically complex. The implications of gender, race and class on the life experiences of mature adults is of critical concern both in the U.S. and globally. Combined with advanced age, each of these factors increases the likelihood of health and social challenges in communities and organizations. Companies must become committed to diversity with regard to their employees, products and services — knowledge is the first step in the right direction. Compelling research will be presented which illustrates how increased “diversity” among mature adults has heavily influenced their attitudes, values, perceptions, lifestyles, and opinions. This presentation provides an opportunity to explore evidence and opportunities associated with these factors and offers unique ideas to help deal with an increasingly eclectic population of boomer and mature adults.
Capturing the Mature Market Through Gerontographics
“In order to better understand the mature market we must thoroughly understand the factors that both contribute to its complexity and make individuals within the segment respond differently to marketing stimuli. This presentation very effectively explains how to successfully tackle both of these objectives.”
Professor George Moschis
Center for Mature Consumer Studies
The consumer behavior of older Americans has more to do with their outlook on life than their age. The physical, social, and psychological changes people experience in later life shape their needs and wants. These events and circumstances give rise to four distinct consumer segments with different ways of responding to marketing efforts. Perhaps no other consumer market justifies segmentation more than the mature market. The older people get, the more dissimilar they become with respect to their needs, lifestyles, and consumption habits. Yet many businesses still treat everyone aged 50-plus in the same way. When people experience major life events, they often change their outlook on life as they re-evaluate their wants, goals, and roles on both personal and consumer levels. As they go through these changes, older consumers’ needs for products obviously change, but so do their perceptions of and responses to advertisements and promotions. This presentation focuses on “Gerontographics” which is a segmentation approach based on the premise that the factors that make mature consumers more (or less) receptive to marketing offerings are directly related to their needs and lifestyles, which are in turn influenced by changing life conditions.
The Aging of Public Policy in the 21st Century
“We can’t debate aging policy unless we understand it — this presentation clarifies and simplifies confusing political jargon so that it has meaning and applicability.”
New York City Department of Aging
The emerging “Graying of America” will heavily impact the condition of our current government systems of finance, health, long-term care and support. Sixty percent of persons who live to age 65 will need long-term care at some point in their lives. Long-term care is the sum of health, finances, social, housing, transportation, and other supportive services needed by those with physical, mental, or cognitive limitations that compromise independent living. This presentation examines current facts about the size, distribution, and general characteristics of the older adult population. The presentation also gives the audience an up to date look at the latest public policy decisions encompassing subjects such as an aging workforce, Social Security, Medicare and Medicaid — all of which will have a significant link to our aging population and its impact on impending legislation and the future of “age based” public policy.
Marketing to “Baby Boomer” Women
“This presentation opened up our eyes to the tremendous buying and decision making power that lies within the 50+ female population. After listening we went back to the drawing board and revised our marketing plan!”
Working Woman Magazine
Why are marketers obsessed with youth when women between 50 and 70 are the golden bull’s-eye of target marketing? This group is more educated, active and affluent than any preceding generation of women. There is a significant convergence between women and Baby Boomers. Baby Boomers (those born between 1946 and 1964) make up, at almost 80 million, the largest generational demographic today. Among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions. In the next decade, women will control two-thirds of the consumer wealth in the United States. These women are not a niche market — they are the market for companies savvy enough to understand their life transitions, their needs and perceptions and their deep-seated hopes and fears. This presentation teaches listeners how to cultivate brands that resonate and connect with boomer women who in turn will offer these companies their trust, loyalty and their incredible purchasing power.
How an Aging Workforce Creates New Opportunities and Challenges for Companies
“If your company needs to more clearly understand the current concerns and future challenges of an aging workforce Doctor Alexis will single-handedly deliver all the information you need!”
Chief Talent Officer
Edelman PR Worldwide
By 2010, the number of 35-44 year olds, those normally expected to move into senior management ranks, will actually decline by 10 percent. Yet by 2010, the number of United States workers 45-54 will grow by 21 percent and the number of 55-64 year-olds will expand by 52 percent. The rapidly aging global workforce — caused mainly by the number of retirement-eligible employees continuing to work; is both a challenge and a major opportunity for corporations. Faced with “business-busting” demographic shifts and skills shortages, some organizations have decided the smart move is to recruit and retain workers over 50. This new “older workforce” will make it necessary for companies to rethink their approach on everything from recruitment and training to benefits and innovative job responsibilities. Some 64 million baby boomers (over 40 percent of the U.S. labor force) are eligible to retire in large numbers by the end of this decade. Forward thinking industries are recruiting, retraining, and developing flexible work-time arrangements and/or phased retirement plans for these valuable workers. This presentation clarifies how organizations can stay competitive by dealing with the future challenges of an aging workforce and managing significant knowledge loss.
The Lifelong Pursuit of Happiness and Empowerment
“Aging can bring with it much loss; this presentation will motivate and inspire the audience to live their lives with the energy and happiness that they deserve.”
Spiritual Eldering Institute
With the first baby boomer having turned 60 on Jan. 1st, 2006 — mature adulthood is emerging as not just a time for relaxation but also as a period for enlightenment. As more and more boomers pass the milestone age of 60, reflections on the meaning of life, self-actualization and the need to reach ones full potential become more intense. Past the age of 60, one begins to look at life differently. The celebration of life is more profound, a journey grounded in personal and familial growth. This motivational presentation inspires individuals to learn how they can thrive in this new era of increased vigor and extended life. The presentation helps the audience discover how an extended lifespan will change our lives, outlooks, vocations, relations and fiscal plans. In addition, the audience will be motivated (and moved) after hearing some of the phenomenal success stories of individuals who “reinvented” themselves and their lives after the age of 60!
Why Is Caregiving Such a Big Issue in the Workplace?
“Each of us will inevitably face the great equalizer — caregiving. Through her words Dr. Abramson makes a significant contribution to this demographic reality by providing us with an invaluable roadmap for how we care for others as they age and how we want to be cared for.”
Former U.S. Assistant Secretary on Aging
U.S. Department of Health and Human Services
Director, UCLA Center for Policy Research on Aging
There are over 34 million caregivers in the United States — one person turns 50 every eight seconds and 10,000 people turn 50 every day. Almost 100 million people in the U.S. have one or more chronic condition and over the next twenty-five years this number is expected to increase to 134 million Americans. Nearly one in four U.S. households is involved in caring for a relative or friend aged 50 or older. Caregiving is largely a women’s issue with over 72 percent of caregivers being female, mostly wives and adult daughters. The aggregate “cost of caregiving” in lost productivity and absenteeism to United States businesses is between $11.4 and 23 billion dollars per year. This presentation strives to enhance employers understanding of what they can do to make access to eldercare easier for their employees, potentially resulting in a dramatic increase in their bottom line. The presentation also reviews the five social trends that affect the “crisis of caregiving” in our society and addresses what our workplaces must do to make corporate environments more favorable toward these trends.